Welcome to Nadia's World
I am a multi-disciplinary, award-winning UX/UI designer based in Sydney.
I am passionate about solving complex problems by applying a customer-centric approach and crafting effective design solutions to create engaging and impactful digital experiences that improve customers' lives.
I have worked on numerous large-scale end-to-end projects across a range of industries on both client and agency sides. Some of my projects have received prestigious design awards and accolades from fellow designers and clients.
My story
I have always been a creative person, investing my time in art since childhood. When it came to choosing a career path, I aimed for a solid, reliable profession in high demand, which led me to pursue Business Studies at St. Petersburg University of Economics and Finance in St. Petersburg, Russia. Out of all available specialisations, I opted for the most creative one - Marketing & Advertising.
After graduating with Distinction with the Bachelor of Commerce (Hons), Majoring in Marketing, I spent over 10 years working for large national and multinational companies diving deep into the world of Marketing Communications, Advertising, Brand Management and Market Research. Throughout my career, I acquired a lot of valuable skills, including customer-first approach, strong communication, analytical and creative skills.
Following my migration to Australia in 2016, I worked as a Marketing Specialist and Graphic Designer for a renowned Sydney skincare manufacturing company for 5 years until I discovered the field of UX design and immediately fell in love with it.
UX brought together everything I loved and integrated elements from my previous experiences, including research, synthesis & analysis and of course design. I undertook a UX Accelerator program with Brisbane-based consultancy and training provider PeakXD. Completing a real-world project with the non-profit organisation Medicines Sans Frontiers, I earned my UX Foundation Certification from the British Computer Society (BCS), The Chartered Institute for IT in May 2022.
Since January 2022, I have been working as a UX/UI Designer at Switch Digital Agency, where I have gained invaluable experience in all facets of UX and UI, further solidifying my passion for this career path. Working as a primary designer on big-name accounts like Frasers Property Australia, Bridgestone, Tony’s Tyres, Lube Mobile, Housing Industry Association (HIA), Yamaha and others, I have contributed significantly to projects, honing my skills and loving every minute of it. Notably, the Frasers Property Australia corporate website redesign and rebuild project, on which I served as a primary UX/UI Designer, received three prestigious design awards in 2023 and 2024.
My skills
UX/UI
RESEARCH AND SYNTHESIS
User interviews / Task analysis / Surveys / Usability Evaluation (Cognitive walkthrough and Heuristics evaluation) / Card sorting / Tree testing / Usability testing.
SOLUTION DESIGN
Design Thinking & Human Centred Design principles / User Persona creation / Customer Journey Mapping / User Flows / Information Architecture / Wireframing / Prototyping / Visual design / Style Guides development / Branding.
TOOLS
Figma / Adobe XD / InDesign / Illustrator / Premier Pro / MIRO / JIRA / Optimal Workshop
PERSONAL SKILLS
Creative flair and love of design / Outgoing personality and positive, ‘can do’ attitude / Strong work ethic / Excellent analytical, time management, communication and organisational skills / Problem solving skills / Good team player and quick learner / Energetic and enthusiastic.
Fun facts about me
Visited 30+ countries
I absolutely love traveling! It's an incredible way to explore the world, embrace new cultures and make unforgettable memories. Plus, it's an excellent way to recharge and find inspiration for new projects.
I play piano
(and sing too). I graduated from a music school specialising in piano when I was a teenager.
A bit of sport and other shenanigans
I like snowboarding (although it doesn’t happen too often in sunny Australia) and spending my free time with my husband and two daughters.